Is an average cost of 50 cents per conversion high or low? Depends. “Is $1 a click cheap or expensive? Depends. Why? Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… In addition to these core differences, there are dozens of minor differences, making both platforms seem simultaneously more and less appealing. Of course, there’s also another fundamental difference: Google Ads targets users actively looking for information while Facebook targets people based primarily on their interests. Other than that, Facebook and Google continually push new types of targeting and types of campaigns for us to use, but they both have the same end goal: keep the user happy and make it easier for advertisers to adjust and tweak to get a better response from target prospects.” (via ) New people constantly enter and leave the target audience.Ģ) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. “I think two of the biggest differences between Google Ads and Facebook are these:ġ) People are searching for what you offer on Ads search, so there’s hardly (if any) ad fatigue that ever happens and the basics have stayed the same for a long time.
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